Absolut Vodka

SCOPE

Organic Social, Content Creation, Copy, On-site Production, Community Management

DATE

2022

ABOUT

Absolut was the #1 talked about vodka on social during Coachella

To celebrate Absolut’s 10th year as the official Vodka of Coachella, Drive Awareness and Cultural Relevance, and encourage Absolut.Land Metaverse participation at the tent as well as at home, Honey was challenged to create a Social Strategy and Capture Content to engage Coachella and Absolut fans.

+13.9M
ORGANIC REACH

184k ORGANIC ENGAGEMENT

3K NEW
FOLLOWERS

183.6M ORGANIC
IMPRESSIONS

420+ BRAND REPLIES
IN 2 WEEKS

From Animations to illustrations to graphics and reels, Honey created custom assets for Coachella’s Channels plus owned channels. Our team produced content and posted live from the tent which amplified our reach and engagement both at the event and online.