Absolut Vodka
SCOPE
Organic Social, Content Creation, Copy, On-site Production, Community Management
DATE
2022
ABOUT
Absolut was the #1 talked about vodka on social during Coachella
To celebrate Absolut’s 10th year as the official Vodka of Coachella, Drive Awareness and Cultural Relevance, and encourage Absolut.Land Metaverse participation at the tent as well as at home, Honey was challenged to create a Social Strategy and Capture Content to engage Coachella and Absolut fans.
+13.9M
ORGANIC REACH
184k ORGANIC ENGAGEMENT
3K NEW
FOLLOWERS
183.6M ORGANIC
IMPRESSIONS
420+ BRAND REPLIES
IN 2 WEEKS