ICON PARK
SCOPE
Organic Social to Support the Launch, Rebrand Content Capture, Copywriting
DATE
2017-2018
PROJECT TYPE
Awareness on social increased 54.6% following the launch of the rebrand
In support of the rebrand to ICON PARK Orlando, we provided Social Strategy and Content Creation for ICON PARK and it’s array of restaurant and attraction tenants
+16.1% total followers
+74.7% total engagements
+54.6% total awareness
All assets captured are still being utilized on-premise and digitally today, alongside the social campaign messaging. our video content went viral in the hospitality/tourism industry — with pickups in all local outlets.
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