Martell Cognac
SCOPE
Organic Social, Content Creation, Community Management
DATE
2021 - 2022
PROJECT TYPE
Organic Social-First Strategy
We optimized our strategy and content creation efficiencies by exploring Martell’s TOV in culture, creating analytics driven calendars, and listening to our audience with actionable insights. Especially on Twitter, this strategy led to historic organic milestones for the brand.
+34.7% TWITTER
FOLLOWERS
+4,819% TWITTER
ENGAGEMENTS
+1.3% INSTAGRAM
ENGAGEMENTS
+453% FACEBOOK
ENGAGEMENTS
+3.6% INSTAGRAM
FOLLOWERS
+1.5% FACEBOOK
FOLLOWERS