Mercedes Benz Orlando

SCOPE

Content Strategy, Content Creation

DATE

2020

Mercedes Benz Orlando engaged Honey to film their local daytime tv spot as well as create an engaging piece of content in support of their cultural strategy.

7.3 MILLION VIEWS (NO PAID SUPPORT)

45K LIKES ON YOUTUBE

COVERAGE ON LOCAL MEDIA

To produce virality, we leveraged the 'jerusalema' dance challenge and created a made-in-two-day local activation meets viral video that featured local dancers as well as mercedes employees.

This strategy appealed to their target audience as well as messaged authenticity through our spotlight on local talent and employee involvement.